Ekta Kapoor launches own fashion label ‘EK’

Ekta Kapoor became an household name, thanks to her long lasting reign in the Indian television genre. Her groundbreaking romances and the dose of drama that came along with it, was and still is a staple in every home. These were not the only aspects that her ‘K’ soaps (as they are still known for, because of the lucky letter K in the titles,) that were famous. The grand sets, extravagant festivals, and most importantly, the wardrobe and jewelry had every woman running to their nearest shopping mall. The popularity of Kapoor’s television trends prompted her her to venture into the fashion world, with her own line of clothing and accessories, ‘EK’.

According to MovieTalkes, Kapoor made an announcement on her newest venture with a press conference. Top actors from her show like Karan Patel, Sakshi Tanwar, Divyanka Tripathi, and Paridhi Sharma were also present. Kapoor wants to make her line available to all women. She said, “I’ve always looked to venture into new territories and with my label I hope to reach out to women across the country. ‘EK’ is an endeavor to make fashion accessible and affordable.”

Raj Kundra, husband of Shilpa Shetty Kundra, will be launching the line on his channel, ‘Best Deal TV.’ He happily said, “Ekta Kapoor has been a pioneer not just in television and films but also in fashion trends that have shot to fame with her successful shows over the decade. The EK label is exclusive, aspirational, and affordable and we are happy to introduce her label on Best Deal TV.

Kapoor also took her producing and story telling success to films, most recently producing the hit, ‘Ek Villain’ (2014). She is currently also winning accolades, for her top two shows, ‘Yeh Hai Mohabbatein’ (Star Plus) and ‘Kumkum Bhagya’ (Zee TV) respectively.

By: Priyanka Borua