Ekta Kapoor, who is no mood to make any mistake like she did with ‘Once Upon A Time In Mumbaai Dobara’ has decided to postpone the release of her next film ‘Shaadi Ke Side effects’ from December to early 2014.
A source told Times Of India, “Too many films are releasing around that time. Both Ekta and Pritish were looking for a better slot to release the film. It will now hit the theatres sometime in early 2014.”
Kapoor, who got her fingers burnt by releasing ‘Once Upon A Time In Mumbaai Dobara’ just a week after Shah Rukh Khan’s ‘Chennai Express’, proved detrimental to her film.
The source added, “Chennai Express outdid Once Upon… at the box office proving once again that a big film has negative impact on the box office collection of films released in the following weeks. Having burnt her fingers once, Ekta now wants to play it safe and ensure her next film a longer run. Her team is trying to figure out a suitable window and the release date will be announced soon.”
‘Shaadi Ke Side Effects’ stars Farhan Akhtar and Vidya Balan.