East End Foods & TRS Foods brands come under one group after acquisition


Popular food brands, East End Foods and TRS Foods will for the first time come under one group after the former was acquired by private equity firm, Exponent Private Equity.

The sale of the West Bromwich based company completed in November. Exponent Private Equity had earlier in the year also bought TRS Foods.

In a post shared by Roger Wouhra, Director at East Ends Foods Plc, he said that he would continue in the newly formed company and was looking forward to the challenge in 2020.

He said, “As we say goodbye to 2019 and prepare for the next decade. It’s the end of an era at East End Foods, last month we completed a deal to sell our 48 year old family business to Exponent Private Equity.

This gives the founding Wouhra family members a well earned chance to retire and pursue pastures new.

I would like to thank all of my LinkedIn connections for your support over the past years as we embark on our new journey.

I am pleased to be staying on in the newly formed company and look forward to the challenge ahead to take our Indian food business to the next level.

TRS and East End brands will be operating under one umbrella to take these two iconic brands to the next level.

Have a Great 2020 All and watch this space.”

East End was formed in the mid-1970s. According to Companies House documentation, East End’s turnover for the year to end of April 2018 was £191.3 million – up from £185.4 million in the previous year.

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