East End Foods has been announced as the corporate sponsor of the City of Birmingham Symphony Orchestra (CBSO) as part of its on-going commitment to the wider community in the city.

East End Foods, which was originally established over four decades ago, has grown into one of the UK۪s leading specialists in ethnic food products – manufactured right here in the Midlands. Jason Wouhra, Director at East End Foods said, “The Wouhra family have always been great lovers of music and have personally been involved in many projects that add value to the city. Supporting Birmingham۪s best cultural Ambassador, synonymous with quality, is a welcome enhancement of our investment in the region.

“Birmingham is one of Europe۪s most culturally diverse cities and the CBSO has enthusiastically embraced the opportunity to explore new musical horizons. In a similar way, East End Foods products, respected for their quality and purity, can cross cultural boundaries and are increasingly used by non-Asians developing their culinary skills.”

Stephen Maddock, CBSO Chief Executive said, “We are delighted to welcome East End Foods to the CBSO family and are extremely grateful for their support.”

The CBSO is committed to performing a diverse range of music which has over the years has included acclaimed collaborations and performances with AR Rahman, Sonu Niigaam and Rahat Fateh Ali Khan. On Friday 18th May there will be a tribute concert for RD Burman, one of the world۪s greatest film composers.

Stephen continued, “Relationships of this kind are incredibly important for CBSO as we strive to ensure our music reaches the widest possible audience. The Orchestra really enjoy the challenge of developing new skills and techniques, working with a wide variety of local musicians and international stars.”