Indian state broadcaster Doordarshan has signed a licence deal with Asian Television Network (ATN), Canada’s largest south Asian broadcaster, to launch five channels in Canada.
The agreement sees ATN getting exclusive rights to DD India, DD News, DD Bharati, DD Urdu and DD Sports – they all will include the ATN pre-fix tag before their name.
Says DD director general Tipurari Sharan, “In Canada, Indians form one of the most respected and professionally accomplished communities who have kept their cultural roots intact while adapting to Canada and we have been striving to connect with the international audience rapidly. It gives me immense pleasure to announce our relationship with ATN for meeting this objective by distributing five of our main channels in Canada. Both ATN and DD have walked the extra mile in making this happen and I hope that this effort will help strengthen the feeling of togetherness through Doordarshan channels which are rich in cultural values, art, music, dance, entertainment and depict the crucible of culture, India has been for millennia.”
ATN president & CEO Shan Chandrasekar adds, “India is the world’s largest democracy and has a population of over a billion People. We are delighted to be associated with the launch of India’s official national broadcaster Doordarshan which is similar to the BBC in the UK and CBC in Canada. We have aggressive plans to add substantial value to our diaspora and enhance our strong customer base on cable, satellite and credible distributors across Canada.”