DNA to enter New Delhi market in May

The ZEE owned English publication Daily News and Analysis (DNA) will be entering the Delhi market, BizAsia can confirm.

A source informed BestMediaInfo that the launch edition of the paper will have a print run of 1.25-1.5 lakh copies. But the figure is still being debated internally.

Saikat Datta, currently New Delhi Bureau Chief of DNA, is set to take over as Regional Editor when the Delhi edition is launched.

It is pertinent to note here that Diligent Media has full control over three editions of DNA ��� Mumbai, Pune and Bangalore. The Ahmedabad, Jaipur and Indore editions are run by the Dainik Bhaskar Group after the separation.

According to informed industry sources, starting with Delhi, DNA will soon enter the Kolkata and Chennai markets, thus marking its presence in six cities. If the sources are to be believed, the company plans to launch an English business newspaper titled ��DNA Money�۪ in all the six markets where DNA would eventually be present.

The entire strategic growth plan has been laid out by media veteran and former President of Bennett, Coleman & Co. Ltd (BCCL), Bhaskar Das, who joined ZEE Group in October 2012 as Group CEO, ZEE News ��� Cluster (a new entity under ZEE Entertainment Enterprise Ltd). Das is heading all news operations of the ZEE Group ��� ZEE News Ltd. cluster covering ZEE News, ZEE Business, Marathi news channel ZEE 24 Taas and Bengali news channel 24 Ghanta, DNA and the digital business.

Extracts from BestMediaInfo