DM Global equips itself with big festive films

Manchester based, DM Global has equipped itself with some big film premieres to lure in viewers during the festive period.

The channel, which this week premiered ‘Haider’ starring Shahid Kapoor and Shraddha Kapoor, fetched 1,800 viewers on Christmas Day. Its audience peaked to 12,000 viewers. Incidentally, ZEE Network, which holds the rights to the movie aired the movie on free-to-air channel, &TV last weekend.

DM Global has recently also screened films like ‘2 States’ starring Arjun Kapoor and Alia Bhatt and ‘Mohabbatein’ starring Shah Rukh Khan and Aishwarya Rai Bachchan. The independent channel will also be broadcasting ‘Kick’ (Salman Khan) tonight at 21:30, ‘7 Khoon Maaf’ (Priyanka Chopra) tomorrow at 21:30 and a range of other titles to attract audiences.

Previously, rival channels have questioned DM Global over the films it broadcasts. Read here for more.