DM Digital is launching a new teleshopping channel in April by the name of DM Digital Apna Bazaar.

According to the broadcaster, the new channel will focus on shopping segments, as well as educational programming including ESOL.

DM Digital Apna Bazaar will launch on Sunday 1st April on Freesat in the UK, Hotbird in Europe, Nilesat in the Middle East and Paksat in Asia and Africa.

Incidentally, a channel without the DM Digital prefix was available in the UK previously, which closed down after a year of launch. It is not known if these two channels are linked.