Divya Dixit has stepped down from her role at ZEE Entertainment Enterprises Limited’s digital platform, ZEE5, to join Balaji Telefilms’ service, ALTBalaji.
Dixit in her new role will be working as Senior Vice President and Head marketing at ALTBalaji. During her tenure at ZEE5, she incubated the brand ‘ZEE5’ and ‘ZEE5 Originals’ including recently launched shows like ‘Karenjit Kaur’ and ‘Sunburn’.
Balaji Telefilms Group COO and ALTBalaji CEO Nachiket Pantvaidya said, “As we continue to grow the company while deepening our relationship with viewers around the globe, we also want to ensure that we have the strongest leadership team in place at ALTBalaji. We are delighted to have Divya on board. She will be pivotal in driving ALTBalaji’s vision of shaping and defining its leadership in the fast-growing and dynamic OTT sector. With her experience in media, entertainment and the digital space, we look forward to further capitalizing our digital expansion and I wish her all the best. All the other various marketing units operating under ALTBalaji umbrella will now roll into Divya.”
Divya Dixit added, “ALTBalaji is a leader in clutter breaking original content. It is an exciting time for OTT players, as the Indian digital landscape is exploding. I truly believe that ALTBalaji will raise multiple industry benchmarks and shall continue being a dominant player in the space. I am thrilled to join the ALTBalaji family and looking forward to a successful journey.”