ZEEL’s over-the-top (OTT) platform Ditto TV has announced plans to stream the ZEE Cine Awards 2016 48 hours prior to its television broadcast.
The huge Bollywood star-studded event, will air on ZEE channels around the world on 5th March. However, Ditto TV will make available the show on its service from 3rd March.
Ditto TV business head Archana Anand said, Ditto TV was developed with an effort to empower viewers to consume their favourite content anytime they want and anywhere they want. With our beforeTV feature, we have been able to take this to the next level by telecasting content even before it hits the tube. We are excited to telecast this year۪s Zee Cine Awards two days before its television premiere, and we hope our viewers are going to love it! We look forward to bringing more content to our viewers with our beforeTV feature truly saying, Pehle Aap۪.
The ZEE Cine Awards 2016 hosted by Shahid Kapoor and Karan Johar, was full of Bollywood A-listers including Salman Khan, Ranveer Singh, Sonakshi Sinha, Anil Kapoor, Arjun Kapoor, Parineeti Chopra, Kriti Sanon, Subhash Ghai, Sonam Kapoor, Shatrughan Sinha, Sushant Singh Rajput and Ankita Lokhande, Rohit Shetty, Vidyut Jamwal, Kajol, Riteish Deshmukh.
Ditto TV’s strategy to air content prior to its television broadcast under the brand ‘Before TV’ allows users to watch content from ZEE channels hour before they are telecast.