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Disney+ Hotstar continues to lead OTT market in India

Major player Disney+ Hotstar continued to lead the Indian market, overpowering Prime Video by 7%, according to SVOD market shares in Q4 2022 in data supplied by

Netflix and ZEE5 are tied in the competition for third place, but the competition for fifth is even more fierce – with just 2% separating Voot, JioCinema, SonyLiv, and Alt Balaji.

Despite its global success, Netflix struggles to secure its shares in India, ending the year -2% in market share. On the other hand, Hotstar continues to display steady growth, increasing by an outstanding +4% since January.