India’s Direct-to-home TV services provider Dish TV has today launched a brand called Zing for targeting regional markets.
Starting with West Bengal, the DTH TV provider will start offering Zing in Odisha later this week and subsequently extend it to Gujarat and Maharashtra.
Zing is part of Dish TV�۪s strategy to search for newer ways of reaching out to specific viewers and engaging with them through relatable content. With Zing, a customer in West Bengal will be able to choose from a number of packs which will include all available Bangla channels.
The DTH TV provider is hoping to also launch Dish Box Office, an expanded movie-on-demand service. It would offer half-a-dozen movies through the day instead of just one movie on demand now.