Discovery Communications India has announced the launch of four new Indian digital platforms.
The first two channels to launch will be VEER by Discovery and RISE by TLC in the first quarter of 2018. The other two will specialise in automotive and food genres. All channels will be mobile-first channels, with VEER by Discovery and RISE by TLC offering 100+ hours of original content produced in India.
Karan Bajaj, Senior Vice President & General Manager, Discovery Communications India, said, “We are thrilled to take Discovery digital in India and accelerate engagement with the growing base of young consumers who are increasingly snacking short form content. These passionate communities form an integral part of the consumption pattern across digital media and we see this trend accentuating further in future. Our digital channels will help us ramp up reach across linear and digital platforms by almost 3 times making it an irresistible proposition for the advertisers who will now have the option to reach out to premium consumers across our linear network and presence across the most popular social and mobile platforms.”
Zulfia Waris, Vice-President, Premium & Digital Networks, Discovery Communications India, said, “The clutter breaking digital-first content proposition of VEER by Discovery and Rise by TLC is designed to help us achieve our ambition of being the #1 mobile content brand in the country. These will be independent digital channels and not catch-up TV – from the best in military to girl power to automobiles and world food, our aim is to create and nurture passionate interest-based communities with edgy world-class content that resonates.”