Discovery JEET “oversells” first quarter ad-inventory

Discovery Communications India’s first Hindi general entertainment channel, Discovery JEET is on to a winning start after it was reported that its first quarter ad-inventory had sold out.

Karan Bajaj, Senior Vice-President and General Manager- South Asia, Discovery Communications India was cited in Exchange4Media saying, “First quarter inventory is oversold.”

Discovery JEET, which launches in India on Monday 12th February, has been running teaser content promos. It has managed to achieve unprecedented consumer engagement with record high completion rate of 65% on YouTube and 40% on Facebook. Furthermore, the channel’s promos have cumulatively delivered more than 300 million impressions, more than 100 million views in just over of two weeks on YouTube and Facebook.

“We started speaking about entertaining and inspiring content in all our sales pitches a while ago, but the moment we started showcasing rushes of our shows to advertisers, the response started to change dramatically as they were able to experience Discovery Jeet’s line-up of dramatic, compelling stories of real, relatable characters presented in a cinematic, larger than life format,” said Bajaj.

“We are enthused with the response that Discovery JEET has been able to garner from the consumers, the advertising community as well as the affiliate partners. We will be dialing up an aggressive marketing campaign even further as we get closer to the launch of Discovery JEET.”

The channel will launch with five hours of programming daily.