Sony Pictures Networks will be premiering its blockbuster acquisition ‘Dilwale’ on its mobile app, Sony Liv, before it is televised on Sony Entertainment Television Asia.
This will be the first time the broadcaster will premiere such a huge film will be available on its Sony Liv service as a pay per view item.
SPN EVP and head of digital business Uday Sodhi said, ���Movie premieres have been a very important facet of the Sony Liv offering. Whether you missed the film on the silver screen or you�۪d like to relive its magical moments and applause-worthy dialogues all over again, you can catch up on all of it with Sony LIV.�
‘Dilwale’ was one of last December’s biggest hits, starring Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon. It is expected to premiere on Sony Entertainment Television Asia next month.