Digital radio listening on DAB and television has seen an upsurge in popularity, according to recently released data by RAJAR.
The majority of digital listening is done on DAB sets but digital TV is also on the rise as an outlet, although the Internet۪s share of listening has fallen slightly in the last quarter.
The survey showed 15% (6.1 million adults) of radio listeners now tune in through a digital radio, which is an increase of nearly 3% on the last quarter of this year. The results showed also that 3% of listening happens via digital cable, satellite and terrestrial television.
Listening via a mobile phone has also witnessed a steady increase in popularity, now with an audience share of 9.2%. 2.76 million people now listen to podcasts.
This signifies good news for digital only Asian radio stations such as Panjab Radio, Q Asia, Asian Gold, Asian Plus, Sukh Sagar, Akash Radio amongst many others.