That Aamir Khan is a marketing guru when it comes to film promotion is a hard fact to dismiss. One need only look at the innovative ways he has promoted his previous movies to see that he is no man to conform. However, in a turn for the books, Khan has decided to opt out of such activities for his forthcoming action flick, ‘Dhoom 3’.
The film, which is the third offering of the franchise, will be releasing in December. Promotions will soon kick off but Khan will be staying away. In fact, Khan wants his work and movie to do all the talking and feels that a star that is seen promoting everywhere puts their reputation as stake somewhat. Therefore, he will not be seen on reality TV shows et al.
One wonders whether the film will still gather the right excitement minus an Aamir Khan promoting it. We will have to wait and watch!