Desi Hits! launches Indian iTunes store

An online portal offering Asian music downloads of various music genres including Brit-Asian, Bhangra and Bollywood has gone live.

The Desi Hits! iTunes Store is a part of the popular Desi Hits! website, which is a brainchild of Anjula Acharia-Bath.

About the exciting developments she said, “Exposing audiences to desi artists worldwide, providing a mainstream platform to promote talent and legitimate sales, satisfying our fans�۪ requests for fresh tracks, and creating a sense of community are just some of the reasons we at Desi Hits! love what we do.”

The new Desi Hits!-iTunes storefront compiles South Asian artists, music and podcasts in one shop; making it simpler than before to search by genre, artist, song, album, or film title.

The catalogue currently includes Bollywood, Bhangra, urban Desi fusion, Desi hip hop and R&B, as well as World beats and popular mainstream hits.

The site specially serves as a filter for audiences, as well as a spotlight for emerging talent, by featuring select artists and soundtracks through exclusive releases, special promotions, shows and podcasts.

The first top 10 Desi billboard chart based on international sales, tracking the most popular tunes is coming soon. Jay Sean, Rishi Rich, Raghav, other performers and labels are leveraging these innovative Web 2.0 tactics to increase their global exposure.

Pricing for downloads start from 79p for a single, just like iTunes fee. All Asian music downloads will also count towards the official singles/albums chart.

Desi Hits! iTunes store is also in the process of making video downloads available soon.