Deepika to replace Aishwarya as face of cosmetic brand?

Not long after the news came that Aishwarya Rai Bachchan had chosen not to renew her endorsement deal with jewellers Kalyan, comes the news that she may well be losing out once again. It’s thought that Deepika Padukone will be replacing the ex Miss World to be the new face of a cosmetic brand.

It’s thought that Padukone’s Hollywood film ‘xXx: The Return of Xander Cage’ has been catalyst to her receiving many offers from new brands who feel her international appeal is something they would like to take advantage of.

Meanwhile, it seems to be the case that Rai Bachchan is now bowing out of such endorsements so that the newer heroines are able to take advantage of the opportunities.

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