Deepika Padukone to launch global lifestyle brand

Deepika Padukone is on the verge of launching a global lifestyle brand rooted in India, BizAsiaLive.com can reveal.

According to DNA, the first part of this brand’s launch will be the beauty and skincare component. The actress stated, “India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal”.

Padukone’s brand will be ready to roll out next year.

Keep it with BizAsiaLive.com for all the latest.