Deepika Padukone is on the verge of launching a global lifestyle brand rooted in India, BizAsiaLive.com can reveal.
According to DNA, the first part of this brand’s launch will be the beauty and skincare component. The actress stated, “India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal”.
Padukone’s brand will be ready to roll out next year.
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