Deepika Padukone hikes endorsement fee; now on par with Khans

Deepika Padukone seems to be steadily becoming not only one of the sought after actresses but also the most expensive. Not long after BizAsia reported that she is expected to receive a huge fee for the forthcoming ‘Bajirao Mastani’, comes the news that she has also hiked her price for endorsements.

Padukone is said to have upped her fee from 6 crores to 7.5 crores, bringing her on par with the likes of Aamir Khan, Shah Rukh Khan and Salman Khan. In fact, Kareena Kapoor Khan – who was a popular brand ambassador for many – has recently slashed her price.

According to Deccan Chronicle, a trade analyst commented, “It�۪s commendable for an actress to hold her own in an industry that is supposed to be male-dominated”.

Padukone is said to be the only actress to have been able to state her own price and get what she asks too. This is undoubtedly quite an achievement in itself.

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