Deepika Padukone hikes endorsement fee for bank brand?

Deepika Padukone is doing very well in her career. With her last few films, namely, ‘Yeh Jaawani Hai Deewani’ (2013)��and ‘Goliyon Ki Raasleela Ram-Leela’ (2013)��creating waves at the box office, she is bagging films and endorsements left, right and centre. News has it that she has also hiked up her fee for one of her current��endorsements for a private bank.

According to Mid-Day, an industry insider said, “Deepika’s contract was recently extended by 18 months for which she demands Rs 5.5 crore. That’s a hike of about Rs 2 crore.”

Although a source close to the actress says that the hike is not because of her success at the box office. The source said, “Yes, she has renewed her contract with the bank, but as far as the money part is concerned, we are not keen to get into the details. An annual hike in fee is standard procedure for all stars and it’s got nothing to do with her recent success at the box office.”

Padukone’s next will be the epic, ‘Bajirao Mastani’, releasing on 18th December.