Deepika Padukone becomes first Bollywood star to endorse Nike

Deepika Padukone
Deepika Padukone

Deepika Padukone may be all glamour and fashion when she�۪s not on the screen but many forget that she comes from a sports background. Interestingly, she has become the first Bollywood star to be signed as Nike�۪s brand ambassador.

Nike are known more for hiring leading sportspeople for their campaigns. However, this time, they think that Padukone will provide them with a unique connection to the youth and also through a Bollywood aspect which is a win-win. A broad survey was done before the decision was made.

She is apparently going to be fronting the brand�۪s Cricket World Cup campaign.

Stay with BizAsia for more.

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