Deepika Padukone asked to accept her skin tone

In a society obsessed with ‘white skin’, especially in the sub-continent, of which UAE expatriates from Pakistan, India, Nepal, Sri Lanka and Bangladesh, form the majority, fairness is still the benchmark for beauty.

This dark obsession with a fair complexion has given rise to the ‘Dark is Beautiful’ campaign in India, of which actress Nandita Das, is the face. ‘Dark is Beautiful’ campaign seeks to draw attention to the unjust effects of skin colour bias and also celebrates the beauty and diversity of all skin tones.

Now the campaign has called out Bollywood actress Deepika Padukone to embrace her skin colour.

In a Facebook post, the campaign questioned the industry-need for fair skin through two different skin tones used on the actress’ picture. The post read, “We could not help but notice this glaring change over the years in Deepika Padukone’s skin tone. While we applaud Deepika Padukone for lending her support to ‘More than sad’ a mental health awareness initiative, we would love her to be comfortable in her own skin!”

Padukone’s foundation ‘Live Love Laugh Foundation’ recently started a campaign called ‘You Are Not Alone’ to help high school students and teachers to deal with stress, anxiety and depression.

Padukone, along with being a successful Bollywood actress, is also brand ambassador of products including fairness cream Neutrogena.