Doordarshan to share cricket with ZEE/ESPN
Despite not being the favourite to bag the four-year telecast rights floated by the Cricket Board, public broadcaster Prasar Bharati has ensured Doordarshan gets the feed for all one-day matches by signing agreements with both top contenders ZEE and ESPN-Star Sports.
“Both ZEE and ESS signed the agreement with us just before they submitted bids for the BCCI tender,” Prasar Bharati CEO K S Sarma said.
According to market estimates, ZEE’s bid is the highest in the latest tender which closed on August 26, while ESS falls in the second place.
On the other hand, other contenders Sony and Prasar Bharati are said to be way behind the top two.
Sarma said as per the agreements, signed separately, both private broadcasters agreed to share the feed of one-day matches with the public broadcaster on a revenue sharing basis.
“This would be on a 25:75 ratio, the majority in favour of the private broadcaster,” he said, though clarifying that Prasar Bharati would not be getting any “opportunity cost” it managed to earn earlier. (From New Delhi Television)
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