As reported on BizAsia.co.uk first, it has now been confirmed that STAR India’s new President for Strategy and Corporate Development will be Vijay Singh. He will report to Paul Aiello, acting Chief Executive Officer of STAR India.

In this newly created role, Singh will be responsible for developing business directions for STAR India while taking an active role in the company’s venture businesses in India. He will oversee corporate functions including strategic planning, business development, human resources, legal, government affairs, MIS, administration and corporate communications. Singh will join STAR India in April, 2007.

Commenting on Singh’s appointment, Aiello said, “Vijay is a veteran executive with a huge breadth of experience and we feel very fortunate to have attracted him to join STAR India. His business acumen and unique insights into India and other developing markets will be invaluable as STAR India readies itself for its next phase of growth and expansion.”

Singh said, “It is incredibly exciting to be part of the leading television network in the country. STAR India has not only defined the ‘entertainment experiences’ of the nation, but been a trailblazer in the realm of cable and satellite entertainment. I am especially looking forward to working with Paul as well as the talented local team and applying my experience to STAR’s businesses.”

Prior to joining STAR, Singh served as Managing Director Developing Markets for The Tetley Group London, where he was responsible for extending the Tetley brand across a number of countries through a combination of organic growth, joint ventures & acquisitions. Between 1996 and 2002, Singh was Managing Director, Sony Music Entertainment, India, where he set up the company from scratch, taking it to a leading position in the Indian music industry. Prior to that, Singh served as CEO, Walt Disney Consumer Products, India and was Marketing Controller at Brooke Bond – Lipton (Unilever India). Between 1977 and 1991, Singh was part of the Tata Administrative Services, and held a number of roles, including Marketing Controller, at Titan Watches.

Singh holds an MBA from Bombay University’s Jamnalal Bajaj Institute of Management Studies and a Bachelor Degree in Economics from Delhi University.