As exclusively reported on BizAsia last month, Colors has today confirmed that Govind Shahi – former head of ZEE Network UK/Europe, will now overlook Colors in the same territory.
The group recently opened a new office in London to manage distribution, marketing and advertising sales for Colors UK and other upcoming channels from the group. This is the third international office, after opening offices in the US and the UAE, and is in line with the group۪s overall expansion strategy of taking Viacom18 & TV 18 brands overseas.
Shahi will be managing IndiaCast۪s (a TV18 & Viacom18 Venture) operations in the UK and will be reporting to Gaurav Gandhi.
Announcing his appointment, Gaurav Gandhi COO IndiaCast commented, “UK is a key market for Indian entertainment, which has been amply demonstrated with the response that we have received for our flagship brand Colors. Given our expansion plans in the market, Govind is best suited, with his understanding and experience of the UK & Europe market, to take our business to the next level. We are excited to have him on board.”
Speaking on the appointment, Govind Shahi said, “I am delighted to be part of this dynamic team at IndiaCast. Colors has made a tremendous mark in the UK market in a short span of 2 years. There are exciting plans for expansion into this territory in the near future. I look forward to using my experience and knowledge to the best of abilities for the growth of this fast growing organization.”
IndiaCast- India۪s first multi-platform Content Asset Monetization۪ entity is mandated to drive Domestic and International Channel distribution, Placement services and Content Syndication across all media in India and abroad for TV18, Viacom18, A+E Networks I TV18 and the Eenadu group, post completion of its acquisition by TV18.
Before joining IndiaCast, Shahid had a brief stint with the Heath Media group as a co-promoter, prior to which he was the business head for ZEE’s Europe operations.