Popular Bollywood music channel, 9XM is launching on Tuesday 14th February on Sky Digital, BizAsia.co.uk can confirm.
The much awaited new channel will be re-entering the UK market after a gap of two years after its distributor World Media Connect finalised a deal. The company will handle sales and marketing for the channel too.
9XM is a complete playlist channel with no presenters, instead replaced with cartoon characters who crop up on-screen with humorous bites of showbiz news. The animated characters include Bheegi Billi, Bade Chote, Beetals have one thing in common; they hate their teachers.
9XM UK will also have some local output, details of which will be announced by the channel shortly.
9XM UK will broadcast free-to-air and joins a plethora of other established music channels such as B4U Music, Zing, Music India and Brit Asia TV.
9XM will launch on Sky Digital channel 851 on Tuesday 14th February.