BizAsia.co.uk has obtained telecast details of the much anticipated Yash Raj TV produced shows set to commence on Sony Entertainment Television Asia next month.
As revealed earlier this month on BizAsia.co.uk, four fictions and one reality TV show will transform the weekend schedule on the channel, from Friday 1st January.
This line-up consists of reality TV series, ‘Lift Kara De’ hosted by Karan Johar, a show featuring one superstar and their biggest fan every week.
Dramas, ‘Mahi Way’, ‘Powder’, ‘Seven’ and ‘Risha.com’ complete the rest of the initial Yash Raj TV offerings.
The channel has reserved a coveted two-hour block between Friday and Sundays at 20:00 – 22:00 for Yash Raj TV shows. ‘Lift Kara De’ will air Friday and Saturday nights at 20:00 for sixty-minutes. ‘Seven’ will follow at 21:00 for one-hour on Fridays.
On Saturday nights, the 21:00 Yash Raj TV show will be ‘Mahi Way’.
Sunday nights on the channel will be ‘Rishta.com’, followed by ‘Powder’.
The programmes will be repeated Monday to Thursday between 23:30 and 01:00.
Depending on the response of these shows, Sony TV will be sprucing up its weekday schedule early next year to accommodate more Yash Raj TV shows.
Also to note, Sunday night movies are being scrapped on the channel to make way for the Yash Raj TV productions. The channel has instead decided to show two movies back-to-back between midday and 19:30. The first will air at 12:00, followed by another at 16:00.
Sony TV is hoping to break into the Top 3 Hindi entertainment channels with its Yash Raj TV deal. For the past couple of years, Sony TV has been hovering in fourth and fifth positions behind market leaders Colors, ZEE TV and STAR Plus.
Watch the promo of new shows below.