Colors UK strikes last-minute deal to air ‘Bigg Boss 18’ after all
'Bigg Boss 18' on Colors TV
Colors UK has secured a last-minute deal to air ‘Bigg Boss 18’ simultaneously with its Indian premiere.
BizAsiaLive.com can confirm that the Salman Khan-hosted reality show will launch on Sunday, 6th October, in both the UK and India. Initially, there were concerns that Colors UK might not be able to broadcast the series due to a conflict with the British version of ‘Big Brother’ airing on ITV. Last year, ‘Bigg Boss 17’ only aired in the UK after ‘Big Brother’ concluded.
This sudden agreement means that Colors UK will quickly roll out a massive marketing campaign to inform viewers about the show’s concurrent airing with India.
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