Colors has introduced an ad break duration timer, which alerts viewers how long there is to go before a commercial break ends.
Colors has followed in the footsteps of Star TV UK, which recently added a similar feature on its four channels – Star Plus, Star Gold, Star Life Ok and Star Jalsha in the UK. The timer has become a norm on channels in India, while this is relatively new for the UK market.
Worth noting that Colors starts its countdown timer two minutes prior to commercial breaks coming to an end. Star Plus, on the other hand, does so only one minute before it is set to return to its scheduled programme. Last month, Star TV UK told BizAsia that it had tightened its commercial airtime – making them quality rather than quantity and reducing break times to just two minutes.
Colors went free-to-air in the UK last week on Sky Digital channel 829.