Colors to launch UK show ‘Desi Beat’
Popular channel, Colors is launching a new and unique locally produced show ��Desi Beat�۪.
‘Desi Beat’ will showcase UK�۪s most exotic and preferred trends in food and lifestyle. Celebrity host Raj Ghai will embark upon a fascinating journey of the finest destinations known for their cuisine, apparel & accessories and impeccable travel experiences across the United Kingdom in his truly ��Desi�۪ and unmatched style. From the most authentic ‘lehenga’ to the spiciest ‘Indian Curry’, every Sunday, Raj will unravel a new mystery that a new destination presents ��� its wide array of local & international desi trends ��� in his inimitable style. In Raj�۪s own words, ���If it�۪s made it to my list, it�۪s a MUST visit!�
On the launch of the show, Govind Shahi, Business Head, IndiaCast Media, Europe, says “Colors TV has been a frontrunner in differentiated content, admired by South Asian audiences across the UK. As a network, we offer broadcast channels such as Rishtey that offers a wide variety of entertainment for the entire family, and News18 India, the world�۪s window to India. It gives me great pleasure to announce the launch of our new local production, Desi Beat on our flagship channel, Colors. Extensive research was carried out to deduce our viewers�۪ areas of interests. Desi Beat has been conceptualised and developed to suit preferences of Desi television audiences in the UK. The promos of the show have already gained remarkable traction on social media, crossing the 5000 views mark in just two days. We hope that our audiences will embrace this fresh and innovative format with open arms.”
Desi Beat is produced by Cutting Chai Productions and will be available exclusively on Colors from 22nd March, every Sunday at 19:30 on Sky, Virgin and Freesat.
