Colors to launch ‘Khatron Ke Khiladi 11’ this month
Colors has confirmed the launch date for its high-octane reality show ‘Khatron Ke Khiladi 11’.
The popular series returns in the weekend slot from Saturday 17th July, replacing ‘Dance Deewane’.
The show hosted by Rohit Shetty, will see a number of celebrities vying for the winning trophy. This year’s contenders include Vishal Aditya Singh, Arjun Bijlani, Shweta Tiwari, Divyanka Tripathi, Anushka, Saint, Nikki Tamboli, Astha Gill, Mahek Chahal, Sana Maqbool Abhinav Shukla, Saurabh Raaj Jain, Varun Sood and Rahul Vaidya.
Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “We at COLORS continue to present differentiated and variety content to our across various genres. After our latest announcement and the newest addition, the visual-based quiz show- The Big Picture, we are thrilled to bring a new season Khatron Ke Khiladi. The exciting season of the stunt-based reality show has been shot in Cape Town with some of the biggest names in the industry. With some exceptional showcase of talent in Dance Deewane at 8 pm and a new thrilling season of Khatron Ke Khiladi at 9.30 pm, we aim to fortify our weekends and offer wholesome entertainment to our viewers.”
Speaking on the launch, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment said, “Khatron Ke Khiladi has been raising the bar of adventure, action and entertainment with each passing year and written many success stories. In the background of Cape Town, the new season will get bigger and better with some larger-than-life stunts featuring deadly animals that have never been seen before on the show. We are delighted to have the action expert Rohit Shetty join us for another exciting season along with 13 exceptional contestants.”
Govind Shahi, Executive Vice President, IndiaCast Media said, “Khatron Ke Khiladi is extremely popular amongst our South Asian viewers. We are sure this new season will bring edge-of-the-seat and adrenaline filled entertainment like never before. With two of our blockbuster reality shows on weekends, we aim to provide a wholesome experience to our viewers – Dance Deewane, which will air at 20:00 and Khatron Ke Khiladi at 21:30, starting 17th July.”
The action dynamite and show’s host, Rohit Shetty said, “This season of Khatron Ke Khiladi is extremely special, as 7 years ago I started my journey as the host of the show in Cape Town and we are back in South Africa for a brand-new season. The thrill quotient will be at an all-time high as the new season will have some action-packed and pain-inducing stunts that the contestants will have to endure. As the beautiful Cape Town turns into a battleground, the Darr Ke Warriors will be tested and scrutinized at every step of the way and only the real warrior will survive.”
Abhishek Rege, CEO, Endemol Shine India said, “Khatron Ke Khiladi is one of the most thrilling, exciting and entertaining reality shows on Indian television today. With each passing year, Endemol Shine India has ensured that the entertainment quotient only increases. This year the stunts have been mounted on an even greater scale in Cape Town, South Africa, and have been specially designed to test the courage and fortitude of our ever-popular contestants, under the watchful eye of Rohit Shetty. All through the shoot, strict safety protocols and SOPs were maintained by everyone on set. So, prepare yourself for another season of the edge of the seat action.”
Mr. Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limited, commented, “We are delighted to be a part of season 11 of Khatron Ke Khiladi. This is the third year in a row that we are partnering with Khatron Ke Khiladi and the association has only become stronger over the years. Khatron Ke Khiladi has managed to create a niche for itself and is extremely popular especially amongst the youth of our country. At Maruti Suzuki, it has been our constant endeavor to drive towards more youthful and dynamic imagery. We are also proud to associate the iconic Swift with Khatron Ke Khiladi, which since its launch in 2005 has revolutionized the premium hatchback segment in India. All-new Swift 2021 with its sporty performance, upright stance and unmistakable road presence emphasizes individuality that stands out from the crowd and has earned the warmth of nearly 2.4 million customers. Our association on the show resonates with Swift’s proposition of performance and being Limitless. We hope that the contestants of this season would bring Limitless Thrills to the viewers through their Limitless Performances on the show and make season 11 of Khatron Ke Khiladi the No.1 show on Indian Television.”
Focused on the theme of Darr vs Dare, the channel has planned a robust marketing outreach across print, television and digital for the launch of an exciting new season. Along with high impact print ads, there will also be heavy promotions on the network and non-network channels. On the social media front, the promotions will be driven through a mix of gifs, videos, quizzes, and reels featuring Rohit Shetty and the contestants.
