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Colors to broadcast IIFA awards LIVE for first time

In a first for an Indian broadcaster, Colors will be broadcasting the International Indian Film Academy Awards (IIFA) live globally from New York in July.

Set to be held at the iconic MetLife Stadium on the 14th & 15th of July, this year the IIFA Awards will witness the felicitation of powerhouse performances and films at the highly anticipated Awards night. This year, performers include Salman Khan, AR Rahman, Anil Kapoor, Katrina Kaif, Shahid Kapoor, Alia Bhatt, Kriti Sanon and Sushant Singh Rajput.

BizAsiaLive.com understands that the event will be televised live round the world, with a repeat telecast on the following day. Its a strategy that mainstream events such as Golden Globes and Oscars have been using for a number of years and Colors is the first in India to attempt such a move with a Bollywood awards show.

On bringing forth another delightful IIFA experience to the global viewers said Raj Nayak, Chief Operating Officer, Viacom18, “Colors and IIFA’s association has only strengthened with each passing year. Like always, this year too we promise to bring to our viewers spread across 140 countries the beauty and magnificence of Bollywood through a stunning event that will redefine entertainment. The team is putting tremendous efforts to deck up MetLife Stadium and pamper our stars as they join us to partake in this festivity. The acts, the technology, the presentation, the arrangement everything is going to be world class as we commit to create another beautiful memory for everyone.”

IIFA 2017 will broadcast live and exclusively on Colors.