Newly launched Indian entertainment channel Colors has done what other new services have not been able to!
Colors has further consolidated its position at number 3 in the all-important Hindi channels ranking, three weeks after its launch.
According to TAM Media Research data, in Week 31 and Week 32, Colors has garnered a share of 10 per cent and 11 per cent respectively, in the overall GEC space. STAR Plus stands at number 1 with 27 per cent and ZEE TV is second, with 17 per cent share for Week 32.
Colors has managed to race ahead of Sony Entertainment Television Asia, which, despite its position in the GEC space, was at number three in Week 30. SET India has gathered a share of 9 per cent and is now at number four, along with Star One. The other two new GECs, NDTV Imagine and 9X have settled at number five position with a channel share of 7 per cent each. From 5 per cent in Week 31, Sahara One has gained 1 per cent and stands at number six position with 6 per cent share.
Colors attracted the viewers since the launch week, thanks to its much-hyped reality show, ‘Fear Factor- Khatron Ke Khiladi’, which concluded in a high note, giving way to the next big reality show ‘Bigg Boss 2’, hosted by Shilpa Shetty.
Apart from these two reality shows, the channel has a mythological programme ‘Jai Shri Krishna’ and ‘Balika Vadhu’, which drew an average TVR of 2.93 and 2.07, in Week 32.