Viacom18 India’s Colors and Rishtey channels have increased their reach to UK households by launching on the Freesat platform today.
While Rishtey and Colors have been available on Sky Digital and Virgin Media, they will now be available on Freesat channels 661 and 662 respectively.
Colors is the flagship channel of Viacom18۪s brand in the entertainment space. A combination of emotions۪ and variety۪, Colors offers an entire spectrum of emotions to its viewers. From fiction shows to format shows, reality shows and blockbuster movies. Rishtey, a variety entertainment channel, is Viacom18۪s second channel in the mass Hindi entertainment space. Rishtey offers a variety of entertainment, showcasing content from a spectrum of genres including format shows, fiction, music and the best of Bollywood movies, but with focused content for South-Asians.
Talking of the launch, Indiacast UK business head , Govind Shahi said, “Given the popularity of our channels, and the demand for it from viewers, It was natural for us to launch on one of the fastest growing platforms in the UK. With over 1.8 mn homes already tuning in, Rishtey and Colors will extend its reach further and ensure that the hugely popular programmes are available to viewers on their desired platforms. It has always been our aim to be the most widely available channel so that viewers have the choice to watch us everywhere.
Emma Scott, Managing Director at Freesat commented We۪re delighted to welcome these two great channels to Freesat. The addition of the hugely popular Colors, along with newer channel Rishtey, is part of our commitment to deliver first-rate content to the full diversity of Freesat۪s audience and expands our offer for the South Asian community.