In an yet another marketing initiative by Colors, two lucky couples were flown to New York to witness the biggest Bollywood awards International Indian Film Academy (IIFA) awards live, a once in a life time opportunity.
Winners from Colors and Rishtey were treated to the bling of Bollywood beginning from staying at the same hotel with the stars at the Shreraton, Times Square to walking the green carpet and a money cant buy experience of meeting Salman Khan. They witnessed performances by Alia Bhatt, Katrina Kaif, Kriti Sanon, Salman Khan, Shahid Kapoor, Sushant Singh Rajput and AR Rahman live which is nothing short of a fairy tale.
Without a doubt, the winners were thrilled and that could be seen on their social media pages and the bytes in the video.
Colors is known to push boundaries and this was in continuation of that. while other networks are doing normal promotional activities, Colors have moved to grass root levels by getting viewers to have real life experiences and making their dreams come true of being closer to the stars and thus creating brand ambassadors for the channel.