Colors poaches Femina Miss India from Sony TV

Raj Baddhan

Senior Editor


Colors has poached the credible pagaent show, Femina Miss India, which has previously been broadcast on rival Sony Entertainment Television Asia.

The event, which is now in its 50th year has undergone a makeover with a new logo. It has also joined hands with beauty brand Pond’s. This collaboration is an ode to the Indian woman and her journey to stardom.

To commemorate the occasion, Pond�۪s Femina Miss India 2013 also released a melodious new soundtrack, a brand anthem for all the aspiring young Miss India�۪s. Shibani Kashyap, singer and composer of the song, performed a live rendition of the all new inspirational song which portrayed the essence of real women, the women of today.

Speaking on this glorious occasion Marc Robinson, Femina Miss India Director Operations-Contestant and Creative said, ���The Miss India platform is truly a legacy and is now celebrating the glorious journey of 50 years. Today, it is the most widely recognized and accepted medium for ushering new talent into the fashion, film and beauty industry. Every girl who makes it to the finals of the national pageant is positioned on an envious platform, second to none, and for her the sky is the limit. Every girl is a winner.”

Arun Srinivas, VP Skincare said, “Pond’s, an iconic beauty brand, has been offering every Indian woman a reason to look and feel beautiful for many decades now. Femina Miss India, the renowned beauty pageant platform, celebrates Indian beauty delivering recognition to beautiful women and helping many others live their dreams through these inspirational role models.”

Femina Miss India has been a platform for the likes of Meher Castelino, Zeenat Aman, Juhi Chawla, Aishwariya Rai, Sushmita Sen, Priyanka Chopra, Lara Dutta, Diya Mirza, Neha Dupia and Diana Hayden to name a few, who represent the perfect Woman, a woman who has the classic combination of beauty with brains.

Femina Miss India will be shown on Colors in India and the USA. In the UK, it is yet to be decided whether it will be shown on Colors or sister channel, Rishtey.