In a first deal of its kind, Colors has signed an agreement with VoIP service provider, Skype in India for a innovative way to promote its popular show ‘India’s Got Talent’.
Skype has created an exclusive ID called ��IGTonColors�۪ to facilitate interactions with judges, hosts and this seasons enthralling talent. Through this, users will be able to connect with like-minded fans of the show, gain access to exclusive India�۪s Got Talent content, and send any questions they may have to the judges and presenters. Focusing on bridging gaps and connecting people, the Skype integration will showcase the features of the internet-based calling service keeping encouragement and support for contestants, hosts and judges at the helm of its positioning.
Colors CEO Raj Nayak said, ���This first-of-its-kind partnership between an Indian television show and an internationally acclaimed internet-calling service major is a move towards heightening engagement avenues and create direct connect with the viewers. Our integration with Skype is a step towards expanding the reach of social platform for ��India�۪s Got Talent�۪ across the world. By integrating Skype online as well as on air, we aim to highlight that while this service brings you one step closer to your loved ones, ��India�۪s Got Talent�۪ strives to achieve the same by recognising outstanding Indian talent.�
Skype general manager audience marketing Angie Hill added, ���We are excited to be working with this seasons India�۪s Got Talent on Colors. The collaboration is the perfect example of ways in which our users can interact naturally with the things that matter to them. Whether that be questions to the judges, hosts or even the talent, Skype users have the unique opportunity to engage with the show and get a lot more from their viewing experience, by simply using the Skype ID ��IGTonColors�۪.�
Skype will also enable exclusive behind-the-scenes footage from the show for viewers including Behind the Talent Webisodes featuring highlights from the show, bloopers and exclusive interviews with judges, presenters and contestants.