Colors marks launch of ‘Bigg Boss 12’ at event in Goa
Colors has officially launched its huge reality TV show ‘Bigg Boss 12’ at an event in Goa.
Days before the show goes on-air next week, Colors has confirmed the theme and time-slot for the popular series. Hosted by Salman Khan, this year’s show will focus on pairs.
Bringing the biggest non-fiction show of Hindi GEC space in its 12th season, Raj Nayak, Chief Operating Officer, Viacom18 said, “Bigg Boss is a classic example of disruptive-innovation. The show has not only earned us a loyal audience base over the years but has also earned us rich dividends in terms of our partnerships and alliances. Such is the success story of Bigg Boss that it has hit the right cords in whichever language it has been adapted to. The concept has remarkable potential and through the years we have been able to improvise it with newer themes, newer elements and newer faces. The buzz for this season has been overwhelming and I would like to thank Parle Agro’s Appy Fizz who is our Presenting sponsor and OPPO F9 Pro who are the Powered by sponsor for their continued support over the last few years. This is a good indicator of true partnerships and a sign that our clients are happy with their association. This year we have also got onboard Panasonic OLED & Capital Foods as Associate Sponsors & a few more are in the pipeline.”
He further added, “Our 9-year long association with Salman Khan has been extremely gratifying and his charm and persona has only made the show larger than life. This year’s beach theme with ‘vichitra jodis’ will see some unique couples maneuver their way into the hearts of the viewers and not make them miss a single episode.”
Talking about the association, Nadia Chauhan, Joint Managing Director and Chief Marketing Officer – Parle Agro said, “At Parle Agro, we have an ambitious vision for the future coupled with high growth targets for our brands. Aligned to this vision, a core part of our media strategy is to associate with the largest television properties and in the entertainment segment Bigg Boss continues to be the largest platform. Its success and format has been a perfect fit for us to connect with our consumers.”
Giving a deeper perspective on the upcoming season of Bigg Boss, Manisha Sharma, Programming Head – COLORSsaid, “We have a very good line up of unusual pairings of family and friends from across India. It’s a challenge for us to take this show to newer heights every year since it’s the most popular brand in the Hindi GEC space. Non-fiction content from COLORS has always set a benchmark, and now with the success of Dance Deewane and Rising Star our endeavor is to make the 12thSeason of Bigg Boss a chart-buster.”
Returning as the host for the 9th seasonin a row, superstar Salman Khan said, “Bigg Boss is show that not only the Nation looks forward to but even I look forward to it with equal gusto. Though I have been hosting it for 8 years, every time it brings in a new experience for me and I make a few more connections. The theme ‘vichitra jodis’ is very amusing and the vast array of couples that we have shortlisted will surely keep the viewers engrossed to the show. It’ll be fun to see whether the jodi’s have each other’s back or fall apart during the hard times.”
Talking about its association for over 5 years, Mr. Will Yang, Brand Director of OPPO India Pvt Ltd., said, “Bigg Boss as a property is becoming a huge success amongst the youth with every passing year. Entertainment being one of the major touchpoints, we have always focused on collaborating with platforms that are popular amongst the youth. It is always a pleasure to associate with Bigg Boss as we have always insisted on integrated marketing to connect better with the young consumers and provide them with the best of our ability. Both the brands OPPO and Bigg Boss are known for bringing India together over 5 years of partnership.”
Commenting on the format of the show,Abhishek Rege, CEO, Endemol Shine India said,“Keeping our audiences intrigued and entertained year on year has always been our aim at Endemol Shine India. This time we have introduced a unique concept of ‘Vichitra Jodis’ in the Bigg Boss house. This season our interesting mix of contestants will also be paired up! What will be exciting to see is if these partnerships become their strength or their weakness and how these Jodi’s will deal with the out of the box tasks given to them. This added to the various twists and surprises we have planned for them will make Bigg Boss season12 a complete entertainment package.”
After a picturesque launch announcement in Goa, Colors is all set to activate a high voltage marketing and digital campaign for ‘Bigg Boss 12’ accelerating all touch-points and adding on to the already existing buzz. The channel is also launching ‘Unseen Undekha’, which will be a show featuring unseen and dropped footage for VOOT subscribers. The second season of ‘Bigg Buzz’ will be the digital extension of ‘Bigg Boss’ which brings the entire social media universe onto one platform to discuss the weekly on goings in the house.
As the pairs get set to fight all odds and live together for 100 days, their lives will be filled with unique challenges and situations that will test their mettle and be an entertainment bonanza for the viewers. While only the strong willed will survive, the others will need to give a tenacious fight to save themselves from eviction.
‘Bigg Boss 12’ will air weekdays at 22:30 and weekends at 21:00 in India, while UK viewers will be able to watch ‘Bigg Boss 12’ daily at 21:00.
