Viacom18 has announced the launch of its popular reality show ‘Bigg Boss’ on Colors Marathi.
All set to launch on 15th April, the channel has roped in Marathi Superstar and Director-Producer, Mahesh Manjrekar to host the Marathi version of the show. This is the sixth variation of the show, which is being broadcast by Colors with successful runs in Hindi, Bangla, Kannada, Tamil and Telugu.
After scaling new heights with ‘Bigg Boss Kannada’ year on year, said Ravish Kumar – Head, Regional Entertainment, Viacom18, “Bigg Boss has been one of the most successful franchises that we have. It has done wonders in every language that it has been adapted to. We believe that the Marathi viewers have worked up a great appetite for this kind of cutting edge content and this is just the right time to give them an experience that is at par with the National channels.”
Speaking about ‘Bigg Boss’ and its impact on the category, Ravish further added “The format also brings in new viewers seeking variety content and generates a lot of buzz on Social media – both factors are very crucial for the growth of our brand and the category, thereby making it an interesting proposition. I am sure that Bigg Boss will soon become one of the premium properties in the Marathi television space, much loved by advertisers and viewers alike.”
Said Nikhil Sane – Business Head, Viacom18 Motion Pictures Marathi, Colors Marathi & Gujarati, “The Marathi viewers have evolved to a great degree and there are very few Reality formats on Marathi television that holds their interests. Bigg Boss as a concept has borne excellent results for our Hindi, Bangla and Kannada counterparts. The show is an emotional roller coaster ride for the inmates as well the audiences. The format offers tremendous viewer engagement, and who better to present it than maverick actor-filmmaker Mahesh Manjrekar. Mahesh has explored the raw elements of human nature in his films and is best suited to take our viewers through this journey on television.”
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