Following ‘Star Parivaar Awards’ and ‘ZEE Rishtey Awards’, Colors too is jumping on the bandwagon to honour stars from its channel with the launch of ‘Colors Golden Petal Awards’.

Raising a toast, the ‘Golden Petal Awards’ will be a grand celebration to the spirit of Colors; a channel that has brought endearing stories with a social message encapsulating the ethos, tradition and culture of India.

In the past three years, Colors has developed a strong emotional connect with its viewers while providing wholesome family entertainment.

The ‘Golden Petal Awards’ will be awarded to artists in 16 innovative categories. From most ‘Lokpriya Jodi’ to ‘Lokpriya Family’, to ‘Anubhavi Personality’, the awards will also be given to contestants in some unique categories which include ‘Most Damdaar Personality’ and ‘Most Tez Taarar Personality’, among others.

Viewers can vote on the Viacom18 short code, 56882 (in India), or log in to www.colorstv.in/gpa. Voting ends on Saturday 19th November.