Colors has launched in Canada becoming available through Asian Television Network International Limited (ATN), Canada’s largest South Asian Broadcaster.
Aapka Colors, as the channel will be known in Canada, will be available on channel 690 on Rogers Cable and Channel 790 on Bell Vibe TV.
Dr. Shan Chandrasekar, President and CEO, ATN said “We are delighted to have Viacom18 Media Pvt. Ltd as a programming partner, and to share this outstanding channel Aapka Colors, with its compelling content across Canada.”
Gaurav Gandhi, Head- Distribution & International Business Viacom18 & COO Sun18, said, “We are delighted with the launch of Aapka Colors in Canada on the 2 leading platforms Rogers and Bell Fibe, and fulfilling the demands of the South Asian diaspora with our very distinct and popular content offering.”
With this launch in Canada, Colors is now available in close to 50 countries globally. We look forward to working with our partners ATN to launch the channel on the other Canadian platforms as well and are confident that this partnership will help Aapka Colors reach the same iconic level as it has in the Indian market” added Gandhi.