Colors launches High Definition channel in India

Colors, as well as CNBCTV18 India and History Channel have all gone HD in India.

The three channels offer true HD 1080i picture with 5.1 Dolby digital sound, thus significantly enhancing the viewing experience to the audience. The channels are being carried on the Airtel, Dish and Videocon platforms and digital cable providers like Hathway.

A statement from Sun18, the company that distributes the channels in India, said, “Colors HD and CNBCTV18 Prime HD services will be running commercial-free in the first phase of launch and thus audiences embracing High-Definition technology cannot only now watch their favourite shows and events in high picture and sound quality but also enjoy the experience without breaks, heralding a new era of uninterrupted television viewing.”

Commenting on the move Gaurav Gandhi, Sun18 North COO & Head – International Business, Viacom18 said, “Sun18 welcomes the addition of the 3 HD channels to its portfolio. High Definition broadcast offers a distinct & superior audio-visual experience to the television viewer and that coupled with strong content from our network channels like Colors, CNBC TV18 Prime and History make it a extremely compelling consumer proposition. We believe that over the next few months DTH platforms will expand their HD bouquet and digital cable too will add HD as an additional offering for its consumers. Sun 18 is working with all potential partners to make these 3 services available PAN India.”

In India, Star TV and ZEE Network already run HD versions of their flagship channels.