India’s newest Hindi entertainment channel Colors has fast become a superhit with viewers by grabbing a huge share of the market pie.

In just two weeks of the channel launching, Colors has jumped two spots and grabbed the number three position in the exciting GEC space. According to TAM Media Research data, in Week 31 for C&S, 4+, HSM, the week after its launch, Colors has garnered a share of 10 per cent in the overall GEC pie. STAR Plus stands at number 1 with 27 per cent and ZEE TV is second, with 18 percent.

Colors has raced ahead of Sony Entertainment Television Asia, which, despite its unsteady position in the GEC space, was at number three in Week 30. Sony TV has gathered a share of 8 per cent and is now at number four, along with STAR One. The other two new GECs, NDTV Imagine and 9X, which have been striving to beat each other, have settled at number five position with a channel share of 7 per cent each.

Akshay Kumar’s first reality TV show ‘Fear Factor- Khatron Ke Khiladi’ has proved a runaway success, along with the mythological programme ‘Jai Shri Krishna’. Incidentally ‘Fear Factor…’ comes to an end this week to make way for the much talked about Indian series ‘Bigg Boss’. The show will be hosted by Shilpa Shetty and will feature a house full of Indian celebrities.