Colors India announces tweaks to schedule in midst of coronavirus


India’s leading Hindi general entertainment channel, Colors, has consistently ranked No.1 for the last four weeks and continues to lead in the Urban region. Having been the No.1 Hindi entertainment channel, it is well poised in the current challenging environment to bring to its viewers the best of content. Four of Colors’ fiction shows are among the top ten shows across GECs along with ‘Khatron Ke Khiladi’ which is the highest in the non-fiction category. While millions across the country self-isolate and practice social distancing, Colors is all set to present an eclectic mix of current and popular erstwhile shows that will take care of all your entertainment needs. Rightfully picked to cover a variety ranging from comedy, drama, slice of life, and reality shows, the channel will enable viewers to enjoy their time at home.

Evening entertainment will commence with wholesome dose of comedy with ‘Belan Wali Bahu’ and ‘Bhaag Bakool Bhaag’ from 17:00 – 18:00. Love will find its way into your hearts as Sidharth Shukla and Rashmi Desai starrer love story, ‘Dil Se Dil Tak’ returns at 18:00. The early primetime will be followed by the current fiction line-up starting with ‘Vidya’, ‘Choti Sarrdaarni’, ‘Shakti…Astitva Ke Ehsaas Kii’, ‘Barrister Babu’, ‘Shubharambh’ and ‘Naati Pinky Ki Lambi Love Story’. The unparalleled leader of entertainment, ‘Bigg Boss 13’ is back to add the desired amount of spice and drama at 22:00. Please note changes only apply to Colors India viewers.

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, says, “We are going through unprecedented times. However, we at Colors want to make sure that in these social distancing times, we provide you with wholesome entertainment for the entire family ranging from original shows to seasoned shows across genres. To drive away your lockdown blues, we are presenting dedicated blocks for drama, mythology, romance to give you the best of the best content. As we all try to get ahead of the pandemic, we want to continue to be your companion for everything entertainment.”

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