As part of its strategy to improve the quality of entertainment it presents to its viewers, IndiaCast is set to bring its flagship Hindi general entertainment channel, Colors for Virgin Media subscribers in UK in ‘High Definition (HD) format’.
Starting 26th November 2020, Colors will be available as a HD channel to Virgin Media’s Asian Mela Pack subscribers at no additional cost and will automatically replace the current SD feed on Virgin EPG number 826.
Govind Shahi, Executive Vice President, IndiaCast International Business, said, “Over the past 10 years, Colors has been providing quality entertainment to its viewers in the UK and our constant endeavor is to not only appoint new viewers but also enhance the overall viewing experience for our existing audience. Virgin Media have always catered to a significant amount of our audience and it is about time we give back to the audience a wholistic TV viewing experience. With Bigg Boss gaining momentum and new shows being launched during this festive season, our aim is to continue being the top-of-mind entertainment destination for our viewers.”
David Bouchier, Chief TV & Entertainment Officer at Virgin Media, said, “By bringing Colorsin HD to Virgin TV, our Asian programming line-up has just become even stronger. Asian Mela subscribers can now enjoy even more great programmes, from Bollywood blockbusters to exciting entertainment shows, in high definition and at no extra cost.”