Colors Gujarati UK announces launch of ‘Jode Rejo Raaj’
Love is not a temporary feeling or emotion. Emotions and feelings change. But true unconditional love is everlasting. The only way love can last a lifetime is if its unconditional. But what if the start of a relationship is on conditions? Will it pass the test of time? Raising many such questions is Colors Gujarati’s latest show ‘Jode Rejo Raaj- Sharto Lagu’. UK’s only channel in Gujarati is all set for its new show which traces the journey of two individuals whose paths cross each other, and they come together bound by conditions.
Commenting on the launch, Govind Shahi, Executive VP & Head, IndiaCast International Business, said, “Keeping with the promise of bringing new and exciting shows to our audiences, we are eager to bring this unique show. Colors Gujarati in UK has garnered a loyal viewer base and, in our endeavor to bring our content closer to more audiences, it’s important to give them content that is relatable and strikes a chord with them. Jode Rejo Raaj is based on conditional relationships, along the theme of love, hate and friendship. This show is a fresh take on relationships, and we are sure, that it will appeal to our viewers.”
Commenting on the concept of the show, Vipul Nagar, Business Head Colors Gujarati said, “As a brand we are deeply rooted in Gujarati values and culture and make a conscious effort to inculcate this in both our fiction as well as nonfiction shows. To continue this, we are launching another fiction show which captures this essence. The show focuses on the journey of two individuals Aliya and Aryan who come together but with certain pre-defined conditions. We are sure that our efforts will help our viewers to reconnect with the strong culture and value of Gujaratis. “
‘Jode Rejo Raaj’ show revolves around Aliya who is not good in studies but somehow manages to get a job in a well-known company and then begins an interesting and humorous journey of errors for Aliya played by Toral Trivedi as she enters the corporate world. In this journey, she meets Aryan played by Akshay Pandya who is the CEO of the company. He is self-centered and is as tough as a coconut but is soft hearted. What binds them together is their secret which only the two are aware of and they plunge into a relationship with each other based purely on conditions. Will love blossom when it’s based only on conditions? What has destiny in store for them? Or will the conditional love change to unconditional love for each other?
Speaking on the launch of the show, Programming Head Colors Gujarati Darshil Bhatt said, “Our endeavor at Colors Gujarati has always been to provide inspiring stories with wholesome entertainment to our viewers. This show is a beautiful blend of love, humor and much more. The viewers are in for a delight and I’m excited to see it come alive on screen. “
‘Jode Rejo Raaj’ is produced by Y Star Cine & Television Pvt Ltd. Watch the heartful journey of Aliya and Aryan in Colors Gujarati’s latest offering, ‘Jode Rejo Raaj’ starting June 6th, Monday to Saturday at 19:00.
