Colors Gujarati has launched on Sky in the UK.
The channel is available to Sky subscribers on Sky EPG 794 and will be available to Virgin Media’s ‘Asian Mela Pack’ subscribers from 8th June on EPG 825. Currently, the network offers its flagship general entertainment channel Colors along with the premium entertainment channel Colors Rishtey and the movie channel Colors Cineplex in UK. With this new addition, Colors Gujarati will become the only Gujarati language channel to be available to UK viewers.
Colors Gujarati will broadcast a mixture of fictions and films, with big titles including ‘Wrong Side Raju’, ‘Shubh Arambh’, ‘Bey Yaar’, ‘Kevi Rite Jaish’, ‘Chello Divas’, ‘Love Ni Bhavai’ and ‘Dha’. Films will air everyday, with premieres every Sunday night at 19:00. There will also be classic movies shown at 15:00 on Sundays.
Faisal Mahomed, Director, BT Media and Broadcast, said, “As a leading provider of media services in the UK, BT Media and Broadcast is at the forefront of broadcast innovation. With a successful partner track record, we’re pleased to continue to help Viacom18 capture larger UK audiences through our cutting-edge technology, and as always, we look forward to supporting Viacom18 with their growth plans – both in the UK and internationally.”
Govind Shahi, Executive VP – International Business, IndiaCast, said, “We have a large Gujarati speaking population in UK and they have made their presence felt in the social and cultural fabric of the country. But currently, there is no single Gujarati channel in UK even though there are various TV channels for Punjabi, Urdu, Bangla and other regional language audiences. The launch of COLORS Gujarati will fulfil this need-gap in the UK. The channel will constitute of best-in-class Gujarati content from our hugely popular India library – including fiction, non-fiction series and movies”. With this launch on both Sky and Virgin, Colors Gujarati will reach out to a vast majority of subscribers who can sample and enjoy quality content in sync with their strong socio-cultural identity.”
Colors Gujarati’s launch partners are Skrill Money Transfer and Sunrise Radio.