Colors Gujarati announces launch of new UK show ‘Shu Chale Che’

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Colors Gujarati UK which launched with its ‘Dil Thi Gujarati’ motto, mirroring the essence of the fun-loving and closely knit Gujaratis in UK, is all set to launch a new, locally produced show ‘Shu Chale Che’, starting 15th August, every Sunday at 19:00.

This weekly magazine show will reflect on the UK Gujarati community’s cultural fabric and will showcase various local events and happenings in UK related to dance, music, food, theatre / comedy, festivals, celebrations and everything that is closely connected with the community. The show has already started creating a buzz with Jaimin Snacks, Lyca Radio, Gujarat Samachar, Asian Voice, Hasu Diagnostics and Flight Path Travel coming on board as sponsors. Colors Gujarati UK is available on Sky 794 and Virgin 825.

Govind Shahi, Executive VP – International Business – IndiaCast, said, “We continuously want to present differentiated and variety content across genres to our viewers and are thrilled to bring this locally produced, original show, specially curated for our COLORS Gujarati audience. This show is a humble effort by us to connect with the Gujarati community by providing some amazing and relevant entertainment along with an aim to create a bigger impact and reach through local on-ground engagements. Hopefully our audience will love the show and look forward to watching it every Sunday.”

The show has been produced and directed by Dhruv Gadhvi for IndiaCast UK. Commenting on the show launch, Dhruv Gadhvi said, “I am very excited to have co-conceptualized this show with the IndiaCast UK-Colors team. We have ensured that this show encapsulates all the local happenings and have packaged it in a fun way which will keep the viewers abreast with all events desi.”

Colors Gujarati creates content that cuts across age groups with genres ranging from drama, comedy, mythological shows, movies, awards, events and lifestyle. Some of the popular shows include ‘Manmilap.com’, ‘Bhakta Gora Kumbhar’, ‘Rashi Rikshawali’, ‘Prem Ni Bhavai’, ‘Abhilasha – Ek Astitva Ni’ and the soon to be launched ‘Bolo Ketla Taka’.

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